What does participation in the Artists’ Greenhouse include?

1. The Greenhouse artists receive full professional support from the fair’s curatorial team, including guidance in the selection of the works, their presentation and pricing. The fair will sell the works at a maximum price of 14,000 NIS (plus VAT) per work.
2. The Greenhouse provides an exhibition space suitable for accommodating large crowds, and has at its disposal a professional team in charge of hanging the artworks. 
3. The artists will also be assigned with sales representatives, all of whom with a background in art history, and have undergone professional training by Freshpaint so that they can represent the artists and sell their works.
4. The fair is responsible for the payment methods as well as for shipping the works to their buyers during and after the fair.
5. The proceeds of the sales will be transferred to the artists directly at the end of the fair, minus payment collection and operation fees of only 25% of the sum of the sale.
6. In addition, the participating artists will join the list of Freshpaint graduates, and may be invited to participate in other future exhibitions and projects held by the fair in Israel and abroad. They are registered in the fair’s database, and information about their artistic activity continues to be published on the fair’s social media.

Who can apply for the Independent Artists’ Greenhouse?

The greenhouse is intended for professional artists only and is not suitable for those who practice art as a hobby.
Please apply if all of the following sections are relevant to you:

1. Israeli artists – residents of Israel or Israeli citizens staying in Israel or abroad.
2. At least 21 years old at the time of registration, who are not, at that time, undergraduate students.
3. Professional artists engaged in contemporary plastic art, after having studied at an academic or another institution recognized by the state, or independently (autodidacts).
4. Independent artists who are not in a binding contract with a gallery or other commercial artistic entity in Israel, and are not subjected to any commercial contracts regarding the sale of their works.
5. Artists at the beginning of their artistic career, who are within ten years of their first solo exhibition. For this purpose – a graduation exhibition at an academic institution will be considered the first exhibition.
6. Artists with proven creative experience, who are able to offer a wide range of works (at least 10) for sale at the fair.
7. Artists who are able to sell works in a wide price range, up to 14,000 NIS plus VAT, per work.
8. Artists who have not previously participated in Freshpaint’s Independent Artists’ Greenhouse (except Freshpaint’s 2020 online special edition).

How does the application process work?

1. Application for participation in the Artists’ Greenhouse is made exclusively via this link. Registration applications and/or portfolios will not be accepted by any other means.

2. Submitting your application essentially means creating an online portfolio in a few easy steps – we will ask you to fill in your personal details and upload 10 images that reflect the body of work you intend to present at the fair if you were to be chosen to participate in it. See below tips for creating your portfolio.

3. After you finish creating the online portfolio, you will be required to pay a registration fee of 148 NIS. Please note:
* Payment of the registration fee is an obligatory condition for submitting the application to participate at the fair. Applications for which full registration fees have not been paid will not be presented to the members of the selection committee and will not be examined by them.
* The application process will be complete only after paying the registration fee and receiving a confirmation email including an invoice.
* Payment of the registration fee does not guarantee the acceptance of the candidate to the fair, but only the submission of their application.
* You will not be able to reach the payment page without filling all of the fields in the submission platform.

Why is there a registration fee? See ‘Frequently Asked Questions’ below.

4. At the end of the registration period, all online portfolios will be submitted for examination by the members of the Freshpaint 2024 selection committee – an external committee that changes every year, consisting of professionals from the art field who are not part of the Freshpaint fair management team. The members of the selection committee won’t be able to see the identifying details of the candidates nor their biographies – only the portfolios, artists’ statement and some necessary key data. Your work will be judged based on quality and suitability for a commercial professional fair for contemporary art, and not on the basis of your identity.

5. The decision regarding continued candidacy for the Artists’ Greenhouse is in the hands of the external selection committee. However, the fair’s curatorial team reserves the right to disqualify without any warning candidates who do not meet all of the above admission criteria or who have not followed the instructions of the registration.

6. Artists who pass the selection committee will be invited by the fair’s professional staff for personal interviews and a more in-depth examination of their work. Final answers regarding acceptance or non-acceptance will be provided in March 2021. Not being invited for a personal interview is not necessarily a negative answer, and being invוted for an interview is not necessarily a positive answer. We will send final answers in an orderly manner when all the stages of the admission process are finished.

7. You were accepted to the Artists’ Greenhouse? congratulations! You will be invited to attend a preparatory meeting, and sign an engagement contract for the duration of the fair and the six months that follow. Exhibition at the fair involves paying a participation fee of NIS 1,200 including VAT, signing the engagement contract and complying with all the terms and conditions.