[vc_row][vc_column][eltd_banner hover_behavior=”eltd-disabled” info_position=”banner-top” target=”_blank” image=”12833″ link=”http://secretpostcard.mako.co.il/”][vc_empty_space height=”150x”][/vc_column][/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1603208273294{margin-bottom: 20px !important;}”][vc_column css=”.vc_custom_1603208266033{margin-bottom: 40px !important;}”][vc_empty_space height=”150x”][vc_column_text]The Secret Postcard project is Freshpaint’s flagship social project. It offers almost 2,000 original postcard-size artworks by renowned artists and designers, as well as young artists and students, for sale. All the postcards are offered for a uniform price of 190 ILS each, and anonymously. Only after the purchase can the buyers discover the identity of the artist behind the work they have chosen.

This project us a collaboration with Umm Culture – the home of the Western Negev artists, whose activities connect men and women in order to build and strengthen communities through experimentation and multidisciplinary artistic creation. All proceeds from the project will be donated to the association for establishing and operating “Open Studios”: educational-community creative spaces, managed by local artists, which will be established around the Western Negev for its residents, adults and children alike, using a variety of materials and professional equipment.[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]

[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Along the years, around 11,500 postcards have been sold via this project, including works by international artists Jake and Dinos Chapman, Haim Steinbach and Ron Arad. Over 2 million ILS were raised in this way, to help children from disadvantaged families take part in art programs.[/vc_column_text][vc_empty_space height=”20px”][vc_column_text]

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